22 million market beneficiaries live ABS S sing quietly successful

Low-key Sun Fengwen recent media exception cautiously, because he, as the sky the company CEO is waiting for a historical moment of high speed development of the company.

On December 9, the "star in Nineth" broadcasting live television satellite receiving equipment by State administration organization for the harmonization of tender, this tender is 3.6 million total live satellite set-top box, the set-top box channel standard ABS-S with independent intellectual property rights. Able to gain much market share in the tender for zhongtian UNOCI, is crucial.

This tender at the same time means starting from scratch live satellite set-top box market meet a good development opportunity, but also to the national standards on how to successfully market to provide a positive case.

Molding standards

It is understood that the first half of 2004, State administration organization broadcast Academy launched live ABS-S star standard project, 2005 formally approved in the first half, the first half of 2006 to determine the ABS-S of technology. In August 2006, ABS-S chips a tape succeeded, in September of that year produced a receiver prototype, based on the prototype test, completed the formulation of ABS-S standard.

On June 9, the "star in Nineth" broadcasting live television satellite successfully launched in Xichang, also bringing China into the era of direct broadcast satellite, as a transmission mode is not encrypted, the vast number of users in remote rural areas as long as the installation of satellite ground receiving equipment to receive free "star in Nineth" TV show.

And DBS was also the State administration as a "fundamental resolution and coverage hole masses in remote mountain areas effective means to listen to the radio and watch TV." The State administration of the relevant documents: more than 20 power into "blind" mainly uses the direct broadcast satellite to "village" building.

Beneficiaries of the industry chain

Semiconductor advice iSuppli analyst Gu Wenjun of China pointed out that conservative estimates the market for at least 22 million households, and more than 50% in the ABS-S chip share of Zenith the undoubtedly is the biggest beneficiary.

Focuses on digital television, multimedia and communications chip manufacturers in the field of transit section in August 2006, pioneered satellite channel receiver chip AVL1108 ABS-S. At present, main ABS-S chipset provider can only transit the billows and Shanghai.

In contrast, digital display, cable television subscribers in 378 million homes in China for 140 million; the remaining 238 million households mainly wirelessly receiving broadcast television.

Gu Wenjun stated that ABS-S standard was able to so quickly, and the fundamental reason is the Government's efforts to promote clear planning, time, and see the market, coupled with government tenders, and so on measures for the whole industry chain has the confidence to do ABS-S.

It is learnt that the CMMB chip manufacturers taihe Chi Heng is ready to join the ABS-S camp. In fact apart from taihe Chi-hang, including Tsinghua tongfang, dvn, with Chau electronics, Haier and Jiangsu YinHe set-top box manufacturers have flocked to the direct broadcast satellite set-top box market.