Yesterday Silicon Valley outgoing a website mergers and acquisitions case, last year March only founded of DailyStrength.org, was a between by Discovery company investment of listed company HSW International buy Xia, amount unknown, DailyStrength from beginning to end only two wheel funds, total about 7 million dollars, founded people called Doug Hirsch, from Yahoo! era has been until Facebook, is he first times venture of masterpiece, in boom downturn of era has has so good of results, was on this, for a long time only out venture of venture home portico.
Particularly venerable place is, look at DailyStrength current flow, is not ideal! This website of months does not heavy covered visit who only 600,000 people, and 20 million browse page times (Compete is said only 400,000 people), this website General is a media and discussion area of website, also has stationed in station physicians and so on, but some community function like "virtual hold hold" (virtual hug), interesting of is, although in 2007 years only founded, is is United States today maximum of livelihood problem of community. Currently DailyStrength has about 500 communities, topics cover weight loss, divorce, parenting, illness, and so on, very fine cut, but are some "major themes", such as "teach 1~3sui", "teach 3~5sui", "teach 5~8sui" there are a community, with about 700~1000 people, enough to make users feel fun. In other words, DailyStrength no professional to engage in some weight loss, holiday, beauty makeup such as vertical or Hua Internet readers to engage in some gossip, fun, games and other topics of science and technology, but, as long as the subject of closer to the people's daily life, DailyStrengh has the ink to, this action, clearly let it get other websites does not in itself attractive.
Details of the merger, outsiders do not know, but certainly was up by Doug Hirsch and team. They will enter HSWI work, which is a listed company, in addition to mergers gold, stocks should show a lot.
Question is why HSWI would rather eat a small site DailyStrength 700,000 people? Such a "small" website, HSWI what are the benefits? HSWI leaving only one sentence for clues: "HSWI content manufacturers can now have a" community media "(referring to DailyStrength community), they are good. ��
"HowStuffWorks", in Brazil also opened the "ComoTudoFunciona", has just started working and World Book last month, more content, but want more content? Also community faster! Media companies is not easy to globalization, particularly on niche topics like Discovery, how to really "spilled global" is very critical, they have spilled global and now want to shed deeper, so they thought the use of community discussion, by people to provide content, easily breaking the restrictions of borders and cultures!
Therefore, global media companies, perhaps will want to look for such a subject, and to help them compete. I thought of an interesting startup directions-
Status of TV and Internet are different, they only take the most popular route. Even gourmet cooking programs, they must find who is an ethnic group in 50% is what you want, this network is almost the opposite! On the Internet need only 5% is enough to find "5% we want" striving together, or "wanted around 5%" 1.1 points added together, is enough.
If a site is 5%, on the media no charm, if it is done 50%, then media interest.
HSWI, buy a weight loss of 10 million member website should be doing? Than a population of 700,000 people, and 50% Web sites, help!
Price is cheaper.
HSWI do, is the "consumers of everyday life" (help consumers in their daily lives), and this they say and DailyStrength happened to coincide. Do 50% of the subject matter, although not the biggest, most sticky Web site, it is these 50% theme the most Red of a website, this will suffice. If they want to play is "what we all want to see" this block, that nature would buy "we all have in the above discussion" on the lines of the discussion area, all the knowhow and the team look at Brazil and new market in mainland China, and HowStuffWorks things or in the first selective fight to DailyStrength.
Where the Internet is full of creative, we think there is something which 50% have yet to see? In March 2007, at that time, I'm almost sure do community at that time, also these thin, and so on, it is too slow! But the entrepreneur is clearly wanted unity of the world, although it is not successful, but the "50% of sincerity", finally being listed companies are after.
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